In today’s world, all of us encounter endless options before commissioning any work. It is an innate nature of clients to be in dilemma while handing over their office design projects. Some believe that its only a big agency that’s provenitselfand can deliver exactly what they want. While amongst others, there’s a perception that smaller interior design execution firms are the ones who do their biding.
A boutique interior execution firm may not head the ageny rankings list, nor may their boast of an impressive office address. It is sometimes worth your while to be the proverbial big fish in a small pond, than a small fish in the ocean!
One has seen the emergence of a breed of young firms that have now built a niche for themselves. Its not only the top of the charts firms that deliver beyond client expectation, infact the younger agencies are far more passionate about their work because they have far more left to prove!
While your are getting your dream home or that spectacular office or more, why not give it to a small firm who will invest their best talent on it?In this blog we will discuss the advantages clients may and usually experience with small interior designing execution firms.
You can pick up any industry publication, they all reveal that there are big names and numbers who run the company. Most of these companies have got more than hundreds of employees to ensure a perfect craftsmanship and execution. But, on the contrary, this has not stopped smaller interior execution firms from showcasing that, while they may have less manpower, often they’ve got the right stuff to deliver.
Most of the research studies claim that more than 80% of the annual revenue generated by interior execution companies is done by smaller firms with the employee strength ranging from 5-20. Hence, it’s not the size that matters, but what one does with their resources.
Irrespective of the size, relationships are the most important parameter that can fetches them with big-time projects. At many firms, these relationships are initiated from small projects. Starting from tiniest small offices for start-ups to large enterprises, a good rapport with the clients, suppliers and contractors lays the foundation stone in the success for these small design firms.
These contacts turn out to be a bridge to other leads, requests for proposals that eventually carve out a way for slightly larger projects. As a result, this hits home in the current business culture, where networking can take precedence over experience. As quoted by Bill Fanning (Director of Research at PSMJ Resources, Inc, one of the biggest consulting firms for interior designing – “ If a firm wants to go for a huge project, they should start small and work their way up”.
Now following on the heels of such notable and sizeable projects inevitably ignites an idea for the design execution firm owners to grow their business. There is a perception among everyone, that all the entrepreneurs want to capitalize on every business opportunity and grow their companies as fast as they can. But, for some people, growing is not a desire. For them, its more important to make work more enjoyable, and complete major design projects while retaining an intimate practice size.
Importantly, there are some advantages that clients experience while working with small interior design implementation firms. Intimacy is one of those which benefits both staff and the client. In small interior design execution firms, employees are afforded opportunities to work on many aspects of the project, from detailing and material specs, to actual design and client contact putting them higher on the learning curve faster. Also, for clients, its important to know that large firms, may require more money for overhead and marketing, a percentage of which gets billed back through projects.
Design attracts people who are really in love with what they do. So, its very important for a client to properly communicate with the design execution firm at each and every step of the process. These conversations help in analyzing each other’s worth. In the same way, design firms should also choose such clients, whom they can deliver. It’s not sane to go after projects that are out of their league. If they do so, then, the projects they get will be on the basis of success in their previous projects.
Now we’ll be listing the major points that may enable clients to switch or opt for smaller interior design executionfirms:
In small interior design firms, the principal or owner is very well familiar with each of his/her employees. This proves to be very vital, as they are completely aware of their individual abilities, strengths and weaknesses. These attributes further helps them in promising the deliverables to the client. As, projects are matched to apt skillsets, this ensures a sound delivery for a client, which is what is the key expectation in the first place.
The clients do not have to follow any relative status or authority for putting up their words of requirement.
They can directly connect with the business owner of that design firm to suggest changes and requirements without any heirachy to thwart them. This adds to the transparency and establishes a trust factor between them. They are more likely to utilize senior resources on your project that the larger agencies.
The smaller design execution firms can work on their terms, as they do not have to please the investors, shareholders. This gives them the freedom to implement the developed design strategies without constraints. Also, the imagination gets limitless, where the firm is not bound with any such formalities and can execute as the client demands. Also, has the freedom to suggest the client with some better ideas.
There are design execution firms who have just shed off their start up status and earned their stripes simply through fostering innovation as their workculture. Their work speaks for them, and they more often than not tend to surprise you, with their out-of the-box thinking, their flair in interior design delivery by using a combination of the latest trends.
Small firms are blessed with a team having rich domain knowledge and hands on experience in delivering immaculate projects for different types of industrial interior designers in India. Their key areas of expertise not just involves brilliant layouts, fixtures, etc to your suit your liking best, but also the understand your business requirements by adding value on functional, aesthetic and cost related aspects.
These are the major benefits that a client can expect while working with a small industrial interior design execution firm. Through well-planned, aggressive marketing, client-centric ideology and networking efforts, small design execution firms are equally competent in chasing and catching even the most large-scale enticing projects.
Hence, whenever you require your office to be designed, it would be wise not to overlook small interior design firms.
“Great buildings that move the spirit have always been rare. In every case they are unique, poetic, products of the heart. Dynamics are more important than just the structure: the dynamics of people, their interaction with spaces and environmental condition. We try to give people a different way of looking at their surroundings. That’s art to us.”